Fractional marketing, ops & AI
Marketing and AI that move your business forward.
Not marketing that just keeps busy — and not AI for the sake of saying AI. We build a marketing function that actually delivers, then bring in the smart systems and automation that free up your team and drive real growth.
Marketing shouldn't feel this hard.
You've tried agencies. You've tried hiring in-house. You've tried doing it yourself. And you're still wondering where the money's going. You're not alone — it's exactly why we built Two Birds.
The agency black hole
You've had agencies that own your accounts, send reports you can't decode, and get defensive the moment you ask a hard question. You deserve a partner who's open by default.
The in-house overload
You've got one marketer (or none) stretched across every channel. There's no senior strategy above them — just a to-do list that never ends.
The advice gap
You know marketing matters, but you can't tell good advice from bad. You just want someone honest who'll tell you what actually moves the needle.
That's where we come in
We sit inside your business, set the strategy, and do the work — no jargon, no upselling, no handing it back half-finished. Just senior marketing that genuinely wants you to win.
Strategy is only half the job. We do the other half too.
Most consultants hand you a plan and walk out the door. We stay. Two Birds embeds into your business — setting the direction and rolling up our sleeves to make it happen.
We work with business owners who are ready to grow, but don't have the internal marketing capability to get there. We become that capability.
Solve the real problems
We dig into what's actually holding your business back — a broken customer journey, missed revenue, or marketing spend going nowhere — before touching a single campaign.
Clarity on what's actually brokenBuild systems that scale
We fix the processes, tools, and automation that make your marketing run without constant firefighting — so growth doesn't depend on heroics.
Less chaos, more outputNo black box. Ever.
You always know what we're doing, why, and what it's returning. No buried reports, no jargon, no being held hostage to an agency that owns your accounts.
Full visibility — you stay in controlEmbedded. Aligned. Accountable.
We don't operate from the outside looking in. Two Birds sits inside your business — inside your Slack, your meetings, your planning cycles. We work to your vision, not our own agenda.
That means you get senior strategic thinking and hands-on execution in the same relationship. No briefing an agency. No waiting for a monthly report. Just momentum.
Discovery
We get inside the business — your customers, your numbers, your goals — to find what's really moving the needle and what's holding it back.
- Audit of channels & spend
- Customer journey review
Strategy
We set the direction, agree the priorities, and build a plan that fits your business — not a generic playbook.
- Clear roadmap & priorities
- KPIs and budget owned
Execution
We do the work. Build, launch, and manage — embedded in your team, not briefing it from the outside.
- Hands-on delivery
- Teams & agencies managed
Optimise
We measure what's working, cut what isn't, and keep pushing forward. Always improving, never coasting.
- Clear reporting you understand
- Continuous improvement
No monthly-report black box. You'll always know exactly what's happening — and why.
Start a conversation →One partner. Everything you need.
Whether you need a CMO to lead the function, a strategist to unlock a new market, or a team to build and run your marketing ops — we've got it covered. Tap any service to see how we work.
We embed at the senior level — sitting across sales, marketing, operations, and leadership meetings to understand the business from the inside. We bring a different perspective to the table, spot opportunities others are too close to see, manage internal teams and external agencies, own the marketing budget, set KPIs, build the plan, and report on what's working.
Senior leadership, without the full-time salary.
- Across every leadership meeting
- Own budget, KPIs & the plan
- Manage teams & agencies
We run the full marketing function — brand, graphic design, campaign management, product development, and digital, through to content and website management. Every channel, coordinated and managed by a team that understands your business.
Done-for-you, not briefed and handed back.
- Branding and Design
- Campaign management
- Product development and support
- Digital
- Google Ads, Meta, email & social
We identify and implement high-impact process improvements across your operations, with a focus on automation, scalability, and AI-enabled efficiency. We streamline workflows for intake, execution, QA, reporting, and governance — applying AI where it genuinely helps and building the documentation and enablement that keep your processes consistent and future-ready.
Less admin. More output.
- High-impact process improvement
- Streamlined, scalable workflows
- AI for QA, reporting & insights
- Documentation & enablement
- A culture of responsible AI adoption
We look at the whole business — not just the marketing department. We identify what's holding growth back, map the customer journey, find the gaps your competitors haven't filled, and build a plan to move.
Then we stay to make sure it actually happens.
- Map the customer journey
- Find the gaps competitors miss
- Build the plan — and execute
- Brand
- Strategy
- Paid Media
- SEO & GEO
- Automation
- Graphic Design
- Content
- Web
- AI Systems
- Campaigns
- Growth
- Fractional CMO
We don't just paint a brighter picture —
we build the engine behind it.
Less admin, more output. We connect the work so growth happens faster — without adding headcount.
Reclaimed across your team each week through smarter systems & automation
Strategy and execution under one roof — no agency handoffs, no chasing
An embedded partner across marketing, sales & ops — not another agency
One engagement. A whole team on tap.
You don't hire six people — you get access to all of them. Every engagement plugs you into a full bench of specialists, ready to step in the moment the work needs them.
Built for business owners who are done with half-measures.
We work best with founders and MDs who know their business inside out — but need a trusted partner to build the marketing function around them.
You're probably here because:
- Your marketing feels busy but isn't driving growth
- You've tried agencies and felt like you were always educating them
- You don't have a senior marketing person internally
- You want strategy and implementation, not just advice
- You're ready to invest in marketing that actually pays off
Sectors we've worked in
Don't see your industry? It doesn't matter.
Great marketing isn't sector-specific — it's about understanding people. Let's talk about what growth looks like for your business.
Start the conversationThree ways to run marketing. One that actually works.
Agency, in-house, or Two Birds. Here's the honest difference.
Traditional agency
Model
Strategy
Seniority
Cost
Accountability
Breadth
Two Birds
Model
Strategy
Seniority
Cost
Accountability
Breadth
In-house hire
Model
Strategy
Seniority
Cost
Accountability
Breadth
Find the way in that fits.
Every engagement starts with a free, no-pressure chat — and we'll point you to the right path even if it isn't the biggest one.
“I want someone to own the whole thing.”
Embedded Partner
A senior marketing partner inside your business — strategy, leadership, and hands-on execution across every channel. We own the plan, the budget, and the results.
Start here“I’ve got a specific project to get out the door.”
Project Sprint
A focused, time-boxed push — a launch, a rebrand, a campaign, or a system to build. Clear scope, clear deadline, done properly.
Start here“I just need senior direction, fast.”
Advisory
Senior thinking on whatever’s stuck — strategy, channels, or the next right move. No retainer, no long doc. Just honest answers you can act on.
Start here
Let's talk about what's possible.
If you're ready to bring in a senior marketing partner who does the work — not just the thinking — we'd love to hear what you're building.
hello@twobirds.com.au02 9899 8927Sydney · Brisbane
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